in 2024/25 I worked with youth specialist agency Raptor, to launch the French version of Deliveroo’s student platform. I delivered the campaign launch with a tour of the 15 x biggest student cities in France, by a handpicked team of brand ambassadors who took our bespoke pop-up activation to selected French campuses, with the aim to secure sign-ups on the new platform. I project managed the full campaign, working from both London and Paris.

My scope included the recruitment and training of all brand ambassadors and extended teams, supervision of the kit design, managing production and dispatch, proofing campaign copy & documents, managing agency partners & suppliers, tracking and reporting of the microsite’s performance, tour logistics, full budget management – as well as client servicing throughout. And a fair bit of translating.

The roadshow visited 69 x schools over 9 x weeks and was the highlight of a launch campaign that delivered over 50,000 sign-up