red bull dance
I planned and curated several press and consumer events for Red Bull’s BC One and Dance Your Style competitions in 2021/22, including a ‘Breaking Archives’ exhibition about the legacy of hip-hop, and ‘The Future of Dance’ panel, which was hosted at Red Bull’s London HQ by presenter Remi Burgz.
Delving into the expanding popularity of Afrobeats at the time, the event highlighted the unique role of dancers in shaping the scene. Singer Eugy performed his hit song “My Touch” alongside an all-dancing panel that included choreographer Johnny and UK rapper Dreya Mac.
I produced and fully scripted this event which, like others in the series, was designed to highlight Red Bull’s ongoing support for grassroot communities.
AGENCY: JOHN DOE
2021-2022
London