To mark its 3rd birthday in September 2023, British activewear brand Oner Active headed to L.A with the ‘Stronger Together’ fitness festival.

I was appointed to curate and execute a dedicated Athlete House for key brand ambassadors to spend time together, capture tons of great content and build hype ahead of the main event. This was also a chance for the brand to showcase the way Oner Active cares for its talent – and to deliver an experience beyond their expectations, with an activation which I devised as part live-in showroom, part luxurious content house.

My scope included venue finding, supplier booking + briefing and management of the chefs / bars / fitness activities + production, supervision of the gifting & sponsorship, budget management, and activation management on the ground in Los Angeles.

The 3rd birthday campaign was a success, with global social media reach of over 500k across combined followings for the brand, founder and influencer channels.